/* ============================================================
   מור גולדנגורן · מדריכת הנקה מוסמכת · mor.mytrueai.co
   מערכת עיצוב: "שני עיגולים" — קרם חם, ורוד מאובק, דיו חציל
   פונט: Assistant לכל האתר (בחירת עידו 16.07, "גרסה 2 אוורירי").
   כותרות במשקל 300-600, גוף 400, הדגשות 600-700
   ============================================================ */

/* פלטה מהלוגו "Breastfeeding and MORe":
   ורוד פודרה (רקע הלוגו), אפרסק רך (העיגול), פטל עמוק (הכובע), טאופ (החצאית) */
:root{
  --ivory:#FAF0ED;          /* רקע בסיס · ורוד פודרה בהיר */
  --paper:#FFFBFA;          /* משטחים */
  --blush:#F6DCD6;          /* סקציות מודגשות · אפרסק בהיר */
  --blush-deep:#F0C5BC;     /* העיגול הגדול בלוגו */
  --rose:#C24B60;           /* primary · הכובע */
  --rose-deep:#A33750;      /* מרכז הכובע */
  --rose-soft:#EDB4AE;      /* אפרסק ורדרד */
  --sage:#A9A29B;           /* אקצנט משני · אפור טאופ מהחצאית */
  --ink:#452F38;            /* טקסט ראשי · פלאם עמוק */
  --muted:#8A6F76;          /* טקסט משני */
  --line:rgba(163,55,80,.14);
  --shadow:0 18px 50px -18px rgba(69,47,56,.22);
  --r-lg:26px;
  --r-md:18px;
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:'Assistant',sans-serif;
  font-size:17.5px;line-height:1.85;
  color:var(--ink);background:var(--ivory);
  direction:rtl;overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:'Assistant',sans-serif;line-height:1.25;font-weight:600}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}
.narrow{max-width:760px}

/* ---------- מוטיב התאומים: שני עיגולים חופפים ---------- */
.twins{display:inline-block;width:34px;height:22px;position:relative;flex-shrink:0}
.twins::before,.twins::after{
  content:'';position:absolute;top:0;width:22px;height:22px;border-radius:50%;
}
.twins::before{right:0;background:var(--rose);opacity:.85}
.twins::after{right:12px;background:var(--rose-soft);opacity:.7;mix-blend-mode:multiply}
.twins.lg{width:52px;height:34px}
.twins.lg::before,.twins.lg::after{width:34px;height:34px}
.twins.lg::after{right:18px}

/* ---------- ניווט ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(250,240,237,.88);backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
.nav-in{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:14px 24px;max-width:1080px;margin:0 auto}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand b{font-family:'Assistant',sans-serif;font-weight:600;font-size:19px;letter-spacing:.01em}
.brand span{font-size:12.5px;color:var(--muted);display:block;line-height:1.3}
.nav-links{display:flex;align-items:center;gap:26px;list-style:none}
.nav-links a{text-decoration:none;font-size:15.5px;font-weight:500;color:var(--ink);opacity:.82;transition:.2s}
.nav-links a:hover,.nav-links a[aria-current]{opacity:1;color:var(--rose-deep)}
.nav-links a[aria-current]{border-bottom:2px solid var(--rose);padding-bottom:2px}
.nav-cta{
  font-family:'Assistant',sans-serif;font-weight:500;font-size:15px;text-decoration:none;
  background:var(--rose);color:#fff;padding:10px 22px;border-radius:50px;transition:.25s;
}
.nav-cta:hover{background:var(--rose-deep);transform:translateY(-1px)}
.nav-burger{display:none;background:none;border:none;cursor:pointer;padding:6px}
.nav-burger span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;border-radius:2px;transition:.25s}

/* ---------- כפתורים ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;text-decoration:none;
  font-family:'Assistant',sans-serif;font-weight:500;font-size:16.5px;
  padding:15px 34px;border-radius:50px;transition:.25s;
}
.btn-rose{background:var(--rose);color:#fff;box-shadow:0 10px 26px -10px rgba(156,70,77,.5)}
.btn-rose:hover{background:var(--rose-deep);transform:translateY(-2px)}
.btn-ghost{border:1.5px solid var(--rose);color:var(--rose-deep)}
.btn-ghost:hover{background:var(--blush)}
.btn-wa{background:#25D366;color:#fff}
.btn-wa:hover{filter:brightness(.93);transform:translateY(-2px)}
.btn-wa svg{width:19px;height:19px;fill:currentColor}

/* ---------- הירו (מעודן: היררכיה שקטה, אלמנט דומיננטי אחד) ---------- */
.hero{position:relative;padding:64px 0 80px;overflow:hidden}
.hero::before{
  content:'';position:absolute;inset:auto -18% -55% auto;top:-35%;
  width:62vw;height:62vw;max-width:720px;max-height:720px;border-radius:50%;
  background:radial-gradient(circle,rgba(237,180,174,.26) 0%,transparent 66%);
  pointer-events:none;
}
.hero::after{
  content:'';position:absolute;left:-10%;bottom:-40%;
  width:44vw;height:44vw;max-width:520px;max-height:520px;border-radius:50%;
  background:radial-gradient(circle,rgba(240,197,188,.18) 0%,transparent 65%);
  pointer-events:none;
}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center;position:relative}
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:12.5px;font-weight:600;letter-spacing:.09em;color:var(--rose-deep);
  margin-bottom:18px;
}
.hero h1{
  font-size:clamp(32px,4.4vw,50px);font-weight:300;letter-spacing:.01em;line-height:1.28;
  margin-bottom:16px;max-width:580px;
}
.hero h1 em{font-style:normal;color:var(--rose-deep);font-weight:600;white-space:nowrap}
.hero .lead{font-size:19px;font-weight:300;line-height:1.8;color:#6E555E;max-width:470px;margin-bottom:30px}
.btn-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.hero .btn{padding:13px 28px;font-size:15.5px}
.hero-note{margin-top:18px;font-size:13.5px;color:var(--muted)}
.hero .photo-portrait{max-width:360px;transform:none;border-width:8px;box-shadow:0 24px 56px -28px rgba(69,47,56,.35)}

/* ---------- placeholder לתמונות (עד שמגיעים חומרים) ---------- */
.ph{
  border:2px dashed rgba(194,75,96,.3);border-radius:var(--r-lg);
  background:
    repeating-linear-gradient(-45deg,rgba(244,227,220,.5) 0 14px,rgba(250,244,236,.6) 14px 28px);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;
  color:var(--muted);text-align:center;padding:24px;
}
.ph small{font-size:13px;letter-spacing:.04em;font-weight:600;color:var(--rose-deep);opacity:.75}
.ph-portrait{aspect-ratio:4/5;max-width:420px;width:100%;margin:0 auto;transform:rotate(-1.5deg)}
.ph-wide{aspect-ratio:16/8}
.ph-card{aspect-ratio:16/10;border-radius:var(--r-md)}

/* ---------- לוגו ---------- */
.brand-logo{width:42px;height:42px;border-radius:12px;object-fit:cover;flex-shrink:0;box-shadow:0 2px 10px rgba(69,47,56,.15)}
footer .brand-logo{width:52px;height:52px}

/* ---------- טופס פניות ---------- */
.lead-form{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:34px 30px;max-width:560px;box-shadow:var(--shadow);
  display:grid;gap:16px;text-align:right;position:relative;
}
.lead-form .lf-title{font-family:'Assistant',sans-serif;font-size:20px;font-weight:600;color:var(--ink)}
.lead-form .lf-sub{font-size:14.5px;color:var(--muted);margin-top:-8px}
.lead-form label{display:block;font-size:14.5px;font-weight:600;color:var(--ink);margin-bottom:6px}
.lead-form input,.lead-form textarea{
  width:100%;padding:13px 16px;border:1.5px solid rgba(163,55,80,.18);border-radius:12px;
  font-size:16px;font-family:'Assistant',sans-serif;color:var(--ink);background:#fff;
  transition:border-color .2s;
}
.lead-form input:focus,.lead-form textarea:focus{outline:none;border-color:var(--rose)}
.lead-form textarea{resize:vertical;line-height:1.6;min-height:96px}
.lead-form .lf-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.lead-form button[type="submit"]{
  width:100%;padding:16px;background:var(--rose);color:#fff;border:0;border-radius:50px;
  font-family:'Assistant',sans-serif;font-weight:600;font-size:16.5px;cursor:pointer;transition:.25s;
  box-shadow:0 10px 26px -10px rgba(156,70,77,.5);
}
.lead-form button[type="submit"]:hover{background:var(--rose-deep);transform:translateY(-2px)}
.lead-form button[type="submit"]:disabled{opacity:.6;cursor:wait;transform:none}
.lead-form .form-status{font-size:14.5px;text-align:center;min-height:20px;color:var(--muted)}
.hp{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
@media(max-width:640px){.lead-form .lf-row{grid-template-columns:1fr}.lead-form{padding:28px 22px}}

/* טופס בתוך הסקציה הכהה (עמוד הבית) */
.cta-final .lead-form{margin:0 auto;text-align:right}
.cta-split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;max-width:1080px;margin:0 auto;text-align:right;position:relative}
.cta-split .cta-txt h2{text-align:right}
.cta-split .cta-txt p{margin-right:0;text-align:right}
.cta-split .btn-row{justify-content:flex-start}
@media(max-width:900px){.cta-split{grid-template-columns:1fr;gap:36px;text-align:center}.cta-split .cta-txt h2,.cta-split .cta-txt p{text-align:center}.cta-split .btn-row{justify-content:center}}

/* ---------- תמונות אמיתיות ---------- */
.photo{
  border-radius:var(--r-lg);box-shadow:var(--shadow);
  border:6px solid var(--paper);object-fit:cover;width:100%;
}
.photo-portrait{aspect-ratio:4/5;max-width:420px;margin:0 auto;transform:rotate(-1.5deg)}
.photo-sm{aspect-ratio:1/1;max-width:340px}
@media(max-width:900px){.photo-portrait{transform:none}}

/* ---------- סקציות ---------- */
section{padding:84px 0}
.sec-blush{background:linear-gradient(180deg,var(--blush) 0%,#F7EAE4 100%)}
.sec-paper{background:var(--paper)}
.sec-head{max-width:640px;margin-bottom:48px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.kicker{
  display:flex;align-items:center;gap:12px;font-size:14px;font-weight:600;
  letter-spacing:.1em;color:var(--rose-deep);margin-bottom:14px;
}
.sec-head.center .kicker{justify-content:center}
.kicker::after{content:'';height:1px;width:44px;background:var(--rose-soft)}
.sec-head.center .kicker::after{display:none}
.sec-head h2{font-size:clamp(27px,3.6vw,38px);font-weight:600;margin-bottom:14px}
.sec-head p{font-size:18px;color:var(--muted)}

/* ---------- סקציית "רואים אותך" (מתחת להירו) ---------- */
.hug{padding:76px 0 84px}
.hug-title{
  font-size:clamp(24px,3.4vw,34px);font-weight:600;color:var(--ink);
  max-width:560px;margin:0 auto 38px;line-height:1.35;
}
.thoughts{
  display:flex;flex-direction:column;gap:14px;max-width:440px;margin:0 auto 38px;
}
.thought{
  background:var(--blush);color:var(--ink);
  border-radius:22px;padding:14px 24px;font-size:16.5px;line-height:1.6;
  box-shadow:0 6px 20px -12px rgba(69,47,56,.18);
  max-width:85%;position:relative;
}
.thought.t1{align-self:flex-start;border-bottom-right-radius:6px;transform:rotate(-.6deg)}
.thought.t2{align-self:flex-end;background:#FDEDE9;border-bottom-left-radius:6px;transform:rotate(.5deg)}
.thought.t3{align-self:flex-start;border-bottom-right-radius:6px;transform:rotate(.4deg)}
.thought.t4{align-self:flex-end;background:#FDEDE9;border-bottom-left-radius:6px;transform:rotate(-.5deg)}
.hug-calm{
  font-size:18.5px;line-height:1.9;color:#5A464E;max-width:560px;margin:0 auto 30px;
}
.hug-calm b{color:var(--rose-deep)}
.hug-note{font-size:14.5px;color:var(--muted);margin-top:16px}

/* ---------- הסיפור (טור טקסט + תמונה) ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.split .txt p{margin-bottom:16px;color:#5A464E}
.split .txt p b{color:var(--ink)}
.pullquote{
  font-family:'Assistant',sans-serif;font-weight:500;font-size:21px;line-height:1.55;
  color:var(--rose-deep);border-right:3px solid var(--rose);padding-right:20px;margin:26px 0;
}

/* ---------- כרטיסי שירות ---------- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.card{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:36px 30px;display:flex;flex-direction:column;gap:14px;
  box-shadow:0 10px 34px -18px rgba(59,42,49,.16);transition:.3s;position:relative;overflow:hidden;
}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.card::before{content:'';position:absolute;top:0;right:0;left:0;height:4px;background:linear-gradient(90deg,var(--rose),var(--rose-soft))}
.card h3{font-size:21px;font-weight:600}
.card p{font-size:15.5px;color:var(--muted);flex-grow:1}
.card .price{font-family:'Assistant',sans-serif;font-size:24px;font-weight:700;color:var(--rose-deep)}
.card .price small{font-size:14px;font-weight:400;color:var(--muted)}
.card .card-link{
  font-family:'Assistant',sans-serif;font-weight:500;font-size:15.5px;color:var(--rose-deep);
  text-decoration:none;display:inline-flex;align-items:center;gap:8px;
}
.card .card-link::after{content:'←';transition:.2s}
.card .card-link:hover::after{transform:translateX(-4px)}
.card .tag{
  align-self:flex-start;font-size:12.5px;font-weight:600;letter-spacing:.05em;
  color:var(--sage);background:rgba(169,162,155,.16);border-radius:50px;padding:5px 14px;
}

/* ---------- רשימת יתרונות / מה כלול ---------- */
.checks{list-style:none;display:grid;gap:14px}
.checks li{display:flex;gap:14px;align-items:flex-start;font-size:16.5px;color:#5A464E}
.checks li b{color:var(--ink)}
.checks .dot{
  width:26px;height:26px;border-radius:50%;flex-shrink:0;margin-top:4px;
  background:var(--blush-deep);position:relative;
}
.checks .dot::after{
  content:'';position:absolute;inset:0;margin:auto;width:10px;height:6px;
  border-right:2.5px solid var(--rose-deep);border-bottom:2.5px solid var(--rose-deep);
  transform:rotate(45deg) translate(-1px,-1px);
}

/* ---------- קיר וואטסאפ (המלצות אמיתיות) ---------- */
.wa-wall{columns:3;column-gap:22px;max-width:1000px;margin:0 auto}
.wa-shot{
  break-inside:avoid;margin:0 0 22px;position:relative;
  background:#fff;border:1px solid var(--line);border-radius:22px;padding:10px;
  box-shadow:0 16px 44px -20px rgba(69,47,56,.38);
  transform:rotate(-1.1deg);transition:transform .3s,box-shadow .3s;
}
.wa-shot:nth-child(2n){transform:rotate(1deg)}
.wa-shot:nth-child(3n){transform:rotate(-.4deg)}
.wa-shot:hover{transform:rotate(0) translateY(-5px);box-shadow:var(--shadow)}
.wa-shot img{width:100%;border-radius:14px;display:block}
.wa-badge{
  position:absolute;top:-11px;left:-11px;width:34px;height:34px;border-radius:50%;
  background:#25D366;display:flex;align-items:center;justify-content:center;
  box-shadow:0 4px 12px rgba(37,211,102,.45);z-index:2;
}
.wa-badge svg{width:18px;height:18px;fill:#fff}
.wa-quote{
  font-family:'Assistant',sans-serif;font-weight:500;font-size:clamp(19px,2.6vw,24px);
  color:var(--rose-deep);text-align:center;max-width:620px;margin:40px auto 0;line-height:1.6;
}
@media(max-width:900px){.wa-wall{columns:2}}
@media(max-width:600px){.wa-wall{columns:1;max-width:420px}}

/* ---------- עדויות ---------- */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.quote{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:34px 28px;position:relative;
}
.quote::before{
  content:'"';font-family:'Assistant',sans-serif;font-size:74px;line-height:1;
  color:var(--blush-deep);position:absolute;top:14px;left:22px;
}
.quote p{font-size:15.5px;color:#5A464E;margin-bottom:16px}
.quote .who{font-family:'Assistant',sans-serif;font-weight:500;font-size:14.5px;color:var(--rose-deep)}

/* ---------- CTA סוגר ---------- */
.cta-final{
  background:linear-gradient(150deg,#54353F 0%,#452F38 100%);
  color:#fff;text-align:center;padding:92px 24px;position:relative;overflow:hidden;
}
.cta-final::before{
  content:'';position:absolute;top:-40%;right:-8%;width:50vw;height:50vw;max-width:560px;max-height:560px;
  border-radius:50%;background:radial-gradient(circle,rgba(237,180,174,.25) 0%,transparent 65%);
}
.cta-final h2{font-size:clamp(28px,4vw,40px);font-weight:600;margin-bottom:16px;position:relative}
.cta-final p{font-size:18px;color:rgba(255,255,255,.75);max-width:560px;margin:0 auto 34px;position:relative}
.cta-final .btn-row{justify-content:center;position:relative}

/* ---------- פוטר ---------- */
footer{background:var(--ivory);border-top:1px solid var(--line);padding:44px 24px;text-align:center}
footer .brand{justify-content:center;margin-bottom:14px}
footer nav{display:flex;gap:22px;justify-content:center;flex-wrap:wrap;margin-bottom:18px}
footer nav a{font-size:14.5px;color:var(--muted);text-decoration:none}
footer nav a:hover{color:var(--rose-deep)}
footer .fine{font-size:13px;color:var(--muted);opacity:.8}

/* ---------- עמודים פנימיים: הירו קטן ---------- */
.page-hero{padding:72px 0 56px;position:relative;overflow:hidden}
.page-hero::before{
  content:'';position:absolute;top:-50%;left:-12%;width:46vw;height:46vw;max-width:520px;max-height:520px;
  border-radius:50%;background:radial-gradient(circle,rgba(237,180,174,.32) 0%,transparent 65%);pointer-events:none;
}
.page-hero h1{font-size:clamp(30px,4.4vw,46px);font-weight:700;margin-bottom:16px;position:relative}
.page-hero .lead{font-size:19px;color:var(--muted);max-width:640px;position:relative}

/* ---------- שורת פרטים (משך, מחיר, פורמט) ---------- */
.facts{display:flex;flex-wrap:wrap;gap:16px;margin:34px 0}
.fact{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);
  padding:18px 26px;min-width:150px;box-shadow:0 8px 22px -14px rgba(59,42,49,.16);
}
.fact b{display:block;font-family:'Assistant',sans-serif;font-size:20px;font-weight:700;color:var(--rose-deep)}
.fact span{font-size:13.5px;color:var(--muted)}

/* ---------- כרטיסי מאמרים ---------- */
.articles{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.article{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  overflow:hidden;display:flex;flex-direction:column;transition:.3s;
}
.article:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.article .body{padding:26px 26px 30px;display:flex;flex-direction:column;gap:10px;flex-grow:1}
.article h3{font-size:19px;font-weight:600}
.article p{font-size:15px;color:var(--muted);flex-grow:1}

/* ---------- מועדי סדנה ---------- */
.dates{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;max-width:720px;margin:0 auto}
.date-card{
  background:var(--paper);border:1.5px solid var(--line);border-radius:var(--r-lg);
  padding:34px 30px;text-align:center;transition:.3s;
}
.date-card:hover{border-color:var(--rose-soft);box-shadow:var(--shadow)}
.date-card .d{font-family:'Assistant',sans-serif;font-size:26px;font-weight:700;color:var(--rose-deep);margin-bottom:6px}
.date-card .t{font-size:15px;color:var(--muted);margin-bottom:20px}

/* ---------- אנימציית כניסה עדינה ---------- */
@keyframes rise{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
.rise{animation:rise .8s cubic-bezier(.22,.8,.3,1) both}
.rise.d1{animation-delay:.12s}.rise.d2{animation-delay:.24s}.rise.d3{animation-delay:.36s}
@media(prefers-reduced-motion:reduce){.rise{animation:none}}

/* ---------- רספונסיב ---------- */
@media(max-width:900px){
  .hero-grid,.split{grid-template-columns:1fr;gap:40px}
  .cards,.quotes,.articles{grid-template-columns:1fr}
  .dates{grid-template-columns:1fr}
  .nav-links{
    display:none;position:absolute;top:100%;right:0;left:0;
    background:var(--ivory);border-bottom:1px solid var(--line);
    flex-direction:column;padding:18px 24px;gap:16px;
  }
  .nav-links.open{display:flex}
  .nav-burger{display:block}
  .nav-cta{display:none}
  section{padding:64px 0}
  .hero{padding:56px 0 68px}
  .ph-portrait{transform:none}
}